Introduction to Digital Marketing
What is Digital Marketing?
Traditional Marketing vs Digital Marketing
Importance and Scope of Digital Marketing
Current Trends and Future of Digital Marketing

Website Planning
WordPress Installation
Domain Name Registration & Web Hosting
WordPress Admin/Settings/Dashboard
Introducing WordPress Toolbar
Themes Installing, Appearance and Activating
Menu Setups
Manage Categories and Tags
Widgets Setup
Managing Posts, Pages and Blogs
Custom Post Creation
Customize Header, Colors, Layout
Customize Logo, Title, & Tagline
Adding a Site Icon (Favicon)
Using Page Templates
Manage Users (Adding & Managing)
Installation Form Plugins
Custom Email Configuration
Managing Media Gallery
Discussion Settings
Installation Social Media Plugins
Installing & Manage WordPress Plugins
WordPress Database
Woocommerce / E-commerce Plugin Setup
Rankmath / Yoast SEO (SEO)
Upgrading / Updating WordPress
Understanding FTP
Security Plugins
Backups

On-Page SEO

What is SEO?
Introduction - Search Engine Optimization
Caching, Crawling & Indexing
Types of Search Engines
Keyword Research
Types of Keyword
Rankmath & Yoast SEO
Meta Title Tag
Meta Description & URL
Image Alt Tag
Files Names
Media Description
Anchor Text
Heading Tags
Keywords
XML Sitemap
HTML5 Tags
Open Graph Meta Tags
Meta Tags, Title Tags, Head Tags, Fav icon
Page Layout, Content Optimization
Working of Robots.txt
Do-Follow Links & No-Follow Link
Internal / External Linking
Anchor Texts
File Names / Directories / Sub Domains
Image Optimization
YouTube Video Integration
Google My Business (Google Local SEO)
Google Webmaster Tools
Google Analytics
Competitor Website Analysis
404, 403 Error Checking
Plagiarism / Grammar / Spelling Checking
URL Redirection / htaccess / Seo Friendly URL
On Page SEO Tools
Algorithms
SEO Audit
Off-Page SEO

Introduction - Off Page SEO
What are Backlinks?
Off Page SEO - Factors
How Does Backlinks Work?
Best Off Page SEO Strategies
Different Type of Links
Authority (DA & PA)
Link Placing
Do Follow and No Follow Backlinks
Link Building in Social Media (Facebook, Instagram, Twitter etc)
Guest Posting / Reviews
Article Submission
Forum Submission
Social Bookmarking
Link Building on Tumblr
Link Building on Pinterest
Reddit Link Building Techniques
CrunchBase Link Building Techniques
Youtube Video Marketing
Classified Listings
Blogging on Blogger.com, WordPress.com etc
Off Page SEO Tools

Introduction to SMM
Facebook/Meta Introduction
Facebook Profile, Page & Group
How to Create a Facebook Page
How Get or Give Access to a Page
Group Creation & Admin Assistant
Meta Ads Manager
Boost Posting
Meta Ad Objectives
Meta Business Suit
Meta Campaign Setup
WhatsApp Campaign
Introduction to Instagram
How to connect page and Instagram
Meta Pixel
Pixel Event Set-up Tool
Retargeting Methodologies
Custom Audience Setup
Lookalike Audience Setup
Saved Audience
Instagram Optimisation
CRM Integration
Lead Optimization
Campaign Optimization
Meta Tools
SMM tools
LinkedIn
Linked Profile Optimization
Linked Company Page Creation & Optimization
LinkedIn Ad Account Setup
LinkedIn Ad Group
LinkedIn Ad Objectives
Linked Campaign Manager
LinkedIn Insight Tag Setup
YouTube Marketing
Creating YouTube Channel
Channel Art and Profile
Layout of YouTube Channel
Making Thumb Images
YouTube Verification
Thumb Image Settings using Canva
YouTube Channel Settings
Channel Name & URL
Video Title, Description & Link
YouTube Shorts
Importance of Playlist
SEO Friendly Tag
YouTube Studio
YouTube Subtitles
YouTube Endscreen
YouTube Cards
YouTube Automatic Chapters and Key Moments
Video Settings
Keeping up with YouTube algorithm changes
Content creation Planning & Strategy
Producing a Content Calendar
Identifying Content Trends
YouTube Optimization
YouTube Paid Promotion
YouTube Audio Library
YouTube Monetization
Copyright Strike and Reporting
YouTube Live Streaming
How to make Money on YouTube
Pinterest Profile
Pinterest Business Page Creation
Pinterest Post
Pinterest Board
X Profile
X Professional Page
X Post

Introduction to UA, G4 and GA
Google Analytics Tracking code integration
Reports Snapshot
Realtime Overview
Realtime Pages
Acquisition
Engagement
Monetization
Retention
Demo Account
Overview reports
Report Sharing Guidelines
Audience Overview
Acquisition Overview
Behavior overview
Data Analysis
website Traffic Analyzation
Goals in Google Analytics

Overview of Google Ads
Account Setup
Billing Methods
Basic Google ads Terminology
Recent updates in Google Ads
Google Ads Account Structure
Account Limits
Types of Campaigns
Campaign Objectives
Location Targeting
Demographic Targeting
Language Settings
Bidding Strategies
Custom Budgeting
Ad Scheduling
Ad delivery and Ad Rotation
What is Ad Group?
Set ups of Ad Groups
Keyword Match Types
What is Broad Match?
Broad Match Modifier
What is Phrase Match?
What is Exact Match?
Negative Keyword Match Type
Adding Keywords to Ad Groups
Keyword Research & Keyword Planner Tool
Types of Ads
Search Ads
Display Ads
YouTube Ads
PMAX Ads
Demand Ads
Shopping Ads
Smart Ads
App Ads
Ads Auction
Quality Score
Asset Type
Ad Extensions
Types of Conversions
Ad Optimization
Google Ads Tools

Scope of Artificial Intelligence
AI for Business
Chat GPT & Prompt Engineering
Deepseek & Prompt Engineering
Canva Designing
Video Creation using AI Tool
AI for Digital Marketing
Google Gemini
Top useful AI Tools

Introduction to Email Marketing
Email Marketing Tools
Mailchimp Tutorial
Creating email lists
Email Marketing Automation

Introduction to Content Marketing Ecosystem
Content marketing strategy(case studies)
How to Develop a Content Marketing Strategy
Segmentation of Target audience
Creating a buyer persona
A real-time example of buyer persona segmentation
Content Calendar and how to choose a channel for marketing?
Types of content, Business storytelling

How to earn money from Affiliate marketing ?

How to earn money from Google Adsense?

Influencer Marketing